Case Study: TUI Group boosts sales team engagement with BeeLiked gamified rewards

TUI Group - Customer Case Study

The TUI Group, a multinational travel and tourism company, needed to incentivize regional sales representatives for reaching booking and sales targets. They partnered with vendor BeeLiked to create a fun and engaging digital employee rewards program using games of chance.

BeeLiked implemented several beach-themed games, including a spin wheel and digital scratch-off cards, which awarded an internal reward currency. Their platform gave TUI control over the reward amounts and participant eligibility. The solution was very popular, with BeeLiked facilitating the distribution of over 37,000 rewards to the sales teams.

TUI Group