Case Study: Rice University achieves 85% faster email design with Beefree

Rice University designs emails 85% faster with Beefree

Rice University, a prestigious private university, faced significant challenges with its outdated email design system within Blackbaud CRM. The platform, Blackbaud Internet Solutions (BBIS), was a major bottleneck, requiring up to six hours to design a single newsletter template. This inefficiency placed a heavy burden on the team led by Sonja Fulbright, making it difficult to support the various schools and departments across campus.

The university implemented Beefree's RGE Studio product, a drag-and-drop email design tool. This solution seamlessly integrated with their existing CRM, allowing for fast, modern email creation without compromising data management. The results were immediate and dramatic, reducing email template creation time by 85%, from 6 hours to just 45 minutes. This measurable impact led to vastly more efficient and happier teams, enhanced brand consistency, and the ability to manage complex, multi-version campaigns with ease.

Rice University