Case Study: UNICEF standardizes email design across 190 countries with Beefree

Leveraging branded email design across local offices of a global organization

UNICEF, a global nonprofit operating in over 190 countries, faced the challenge of maintaining brand consistency in its email communications across numerous local offices with varied resources and skill levels. With limited marketing budgets, their Individual Giving team needed an affordable and easy-to-use tool to create unified, on-brand email designs for their donor base. They turned to the vendor Beefree for a solution.

By implementing Beefree's no-code email design tool, UNICEF's teams were able to quickly create and share branded templates using pre-saved brand kits. This solution streamlined their production workflow, allowing them to design 5-6 emails per month with minimal training. The results included significantly improved brand consistency across all markets, faster email production, and an overall more efficient and scalable content creation process for their global fundraising efforts.

UNICEF

Clara

Marketing Consultant