Case Study: USC Marshall School of Business cuts email production time with Beefree

How USC Marshall cuts email production time in Pardot by using Beefree

The USC Marshall School of Business required an efficient way to create professional marketing emails for its numerous graduate programs. Their existing marketing automation platform, Pardot, lacked an intuitive design tool, making the email creation process time-consuming for Senior Associate Director Dwayne Rice. The challenge was finding a solution that could generate custom HTML without coding skills to quickly produce high-quality emails for drip campaigns.

The solution was implemented using Beefree, a drag-and-drop email design tool. It allowed the team to rapidly build emails and seamlessly paste the HTML output directly into Pardot. This integration saved significant time, with complex emails taking a maximum of two hours and simple ones just minutes. The use of Beefree enabled the school to bring email design in-house, discontinue relationships with third-party vendors, and ultimately save both time and money.

USC Marshall School of Business

Dwayne Rice

Senior Associate Director of CRM, Management and Digital Marketing