Case Study: KLM Reaches Young Travelers with Bean Interactive's SOL Generation Campaign

KLM reaches young Kenyan adults with Bean Interactive through 3 music videos

Bean Interactive partnered with KLM, one of the world's oldest airlines, which faced the challenge of being perceived as traditional and distant by a new generation of young Kenyan travelers. The objective was to modernize the brand's perception without losing its legacy and to increase awareness and emotional relevance among young adults.

Bean Interactive's solution was to bridge generations through a cultural partnership with Kenyan music label SOL Generation. They embedded KLM into the contemporary music scene by producing three exclusive music videos with original songs from top artists. This approach successfully renewed KLM's perception as both iconic and contemporary, resulting in strong digital engagement and increased brand relevance among young travelers.

KLM