Case Study: Lenovo achieves global buzz and record media engagement with BCD Meetings & Events

Lenovo reaches 58 million people with BCD Meetings & Events product launch

Lenovo needed to launch its new "Holiday Range" products to a global media audience and create significant buzz, with a challenge to surpass its previous event. The company engaged BCD Meetings & Events to design and produce an innovative and disruptive program that would capture the audience's imagination and successfully unveil the new technologies.

BCD Meetings & Events delivered a full solution encompassing production, logistics, creative, and communications. They created an immersive, aspirational environment with curved LED walls, specialized engagement zones, and a comprehensive communications strategy. The results were exceptional: the live stream engaged 58 million people across 129 countries, making it the brand's most successful activity ever. The event achieved a #3 Share of Voice ranking and generated over 7,000 articles, with stories reaching an estimated 6 million people at their peak.

Lenovo