Case Study: BMW drives sales and engagement with BCD Meetings & Events' Vietnam incentive trip

BMW drives 105% of sales target with BCD Meetings & Events

The customer, BMW UK, needed an incentive strategy to motivate its Sales Managers and drive performance across its retail network. The vendor, BCD Meetings & Events, was engaged to design a program that would create a level playing field for all retailers and deliver a uniquely adventurous experience to reward top performers.

BCD Meetings & Events developed a complete incentive strategy, including individual targets and a year-long communications plan, culminating in a trip to Vietnam. The solution included adventurous activities and luxury relaxation, fully meeting the program's "Ultimate Adventure Club" ethos. The results were significant: the incentive delivered 105% of the sales target, contributed to a 5% volume growth across the network, and achieved a second-place ranking in UK customer satisfaction during the period. All attendees rated the event and its organization a perfect 5 out of 5.

BMW