Case Study: Yard Force USA achieves a 1,983% lift in review volume with Bazaarvoice

Yard Force USA drives 1,983% review volume lift with Bazaarvoice

Yard Force USA, a manufacturer of outdoor power equipment, needed to build high-volume, quality reviews for its heavy machinery catalog. Relying on traditional mail-in sampling was slow and ineffective due to high shipping costs and logistics. The company partnered with the vendor Bazaarvoice to find a faster way to capture authentic customer feedback and improve social proof on its product pages.

Bazaarvoice's solution involved creating a live field-testing event where customers could try tools and immediately submit reviews via mobile QR codes. This approach generated a massive spike in feedback, leading to a 1,983% lift in review volume over three months and achieving an average 4.8-star rating. The results from Bazaarvoice included a 55% increase in catalog coverage and a 114x increase in reviews on the event day, significantly boosting buyer confidence.

Yard Force USA