Case Study: White Stuff achieves an 88% conversion increase and human multichannel engagement with Bazaarvoice Conversations

White Stuff Delivers A ‘Human’ Multichannel Experience With Bazaarvoice

White Stuff, a London-based retailer with more than 85 stores, an eCommerce site and a strong brand ethos, needed to keep its customer interactions feeling “human” across channels. Its in-house ratings system displayed reviews but offered little insight or engagement, and the company also wanted creative ways to involve customers with its values and turn advocates into visible brand supporters.

Partnering with Bazaarvoice Conversations added features like review ratings, contributor profiling and tools to gather and analyze user-generated content, plus support for a UGC campaign called “Udderly Hot Totty” (104 entries, 3,500 votes) that produced a charity calendar. The program became integral to the site, boosting conversion by 88%, improving SEO-driven traffic, enabling successful multi-channel promotion and strengthening customer loyalty.

White Stuff

Lee Woods

Web Manager, White Stuff