Case Study: Webroot boosts customer trust and review response rates with Bazaarvoice

Webroot responds to 70% of reviews with Bazaarvoice

Webroot, an internet security software provider, faced the challenge of standing out from competitors on retail sites and connecting with customers in the digital sales channel. To address this, the company turned to vendor Bazaarvoice and implemented its Connections service to engage with shoppers.

Using Bazaarvoice Connections, Webroot was able to respond to customer questions and reviews from across multiple retail sites through a single portal. This solution allowed them to engage directly with customers at scale, responding to 70% of their 38,000 reviews. This high response rate helped humanize the brand, showcase its customer focus, and drive consumer confidence, providing Webroot with a significant competitive advantage.

Webroot