Case Study: Webroot strengthens shopper engagement and brand reputation with Bazaarvoice Connections

Webroot engages with shoppers on retail sites and strengthens brand reputation using Bazaarvoice Connections

Webroot, a global internet security software provider, needed to stand out on retail sites and connect with in-channel shoppers at critical moments. The company faced the challenge of monitoring and managing questions and reviews scattered across dozens of retail sites while demonstrating customer focus versus competitors.

Using Bazaarvoice Connections (alongside Ratings & Reviews) Webroot centralized retail content into a single portal to respond to reviews and answer shopper questions at scale. The approach increased operational efficiency, humanized the brand, and delivered measurable impact: across more than 38,000 retail reviews Webroot responded to 70% of low-rated reviews, helping boost consumer confidence—research shows shoppers are more favorable to brands that respond and are twice as likely to buy after seeing a brand reply to a negative review.

Webroot

Anna Kim

Senior Advocate Programs Manager