Case Study: Webroot boosts review volume and response rates with Bazaarvoice

Webroot boosts review volume and response rates across all retail partner sites

Webroot, a cybersecurity company serving businesses and consumers, needed a better way to manage and expand its customer review content across retail partner sites. Its reviews were only visible on a limited number of channels, and a lean support team struggled to handle the volume of feedback and questions. Webroot turned to Bazaarvoice, using its Ratings & Reviews and retail syndication capabilities to improve review visibility and management.

Bazaarvoice helped Webroot syndicate reviews from Best Buy to retailers like Walmart and Staples, greatly expanding reach and buyer confidence. The company saw a 9,168% review volume impact on destination sites, achieved a response rate of almost 100%, and improved response time by nearly 70%. With Bazaarvoice Insights and Reports, Webroot also gained better customer feedback analysis, stronger cross-team collaboration, and faster product improvements.

Webroot

Keenan Humphrey

Community Manager