Case Study: Legendary Whitetails achieves a 34% conversion lift and 77% higher revenue per visitor with Bazaarvoice Curations

Visual content from advocates drives awareness, consideration and conversion for Legendary Whitetails

Legendary Whitetails is a lifestyle apparel brand for hunting and outdoor enthusiasts that wanted to show its products are worn year‑round, not just during hunting season. The company’s challenge was to demonstrate everyday use and build authenticity by leveraging real customer experiences rather than only professional imagery.

Legendary Whitetails implemented Bazaarvoice Curations to collect and display consumer‑generated photos across product pages, category pages and a shoppable gallery, and to identify top contributors. Since launching they’ve collected more than 6,000 photos, more than 1.4 million visitors have viewed visual content (with about one‑third interacting), and the visuals drove a 34% conversion lift, 77% increase in revenue per visitor and 32% lift in average order value. The program also helped them cultivate brand advocates and surface product feedback that led to sizing improvements and better customer sentiment.

Legendary Whitetails

Ryan Johnson

E-commerce Manager