Case Study: Villeroy & Boch increases average order value with Bazaarvoice Social Commerce

Villeroy & Boch increases average order value with Bazaarvoice Social Commerce

Villeroy & Boch, the premium ceramic brand, wanted better ways to showcase user-generated content (UGC) in its online shop and help shoppers understand how products like La Boule could be used in real life. Working with Bazaarvoice and its Social Commerce tools, the company aimed to improve visuals, inspire customers, and increase conversions.

Bazaarvoice helped Villeroy & Boch activate Galleries across homepages, newsletters, and themed landing pages worldwide, while also streamlining UGC collection through the #yesvb hashtag. As a result, Villeroy & Boch reported a 175% increase in time on site, a 275% increase in conversion rate, and a 29% increase in average order value among users who engaged with Bazaarvoice solutions versus those who did not.

Villeroy & Boch

Sabine Kaufmann

Head of eCommerce Operations Dining & Lifestyle