Case Study: Vertbaudet achieves 10% higher revenue per visitor and improved product quality with Bazaarvoice Ratings & Reviews

Vertbaudet leverages customer insights to increase sales 12%

Vertbaudet is a leading European retailer of baby, children’s and maternity clothing and nursery items, serving 3.5 million customers with over 100 million annual website visits. The company’s challenge was to better identify customer expectations and preferences so it could improve product fit and features, build loyalty, and grow market share across Europe.

Vertbaudet implemented Bazaarvoice Ratings & Reviews, collecting more than one million reviews—primarily via post-purchase emails—to listen to customers. That feedback drove product fixes (for example, resizing a maternity dress and enlarging furniture drawers), increased average product ratings, and delivered business results: a 10% lift in revenue per visitor and a 12% sales increase among shoppers who read reviews, along with stronger customer loyalty and plans to expand the program across new markets.