Case Study: Urban Outfitters achieves clearer customer feedback and improved product decisions with Bazaarvoice Ratings & Reviews and Ask & Answer

Urban Outfitters’ Decorative Home Gets The Customer Feedback It Needs From Bazaarvoice

Urban Outfitters’ Decorative Home team needed reliable, ongoing customer feedback to inform product design, descriptions, photography and merchandising so they could increase sales and satisfaction. Their challenge was to capture and act on real customer input quickly enough to improve products and the shopping experience.

By using Bazaarvoice Ratings & Reviews and Ask & Answer the team gets weekly reports and direct customer Q&A, letting them spot issues and respond immediately—examples include highlighting cabinet interior dimensions, redesigning a deeper audio console, and clarifying sofa assembly in product copy. The result: faster fixes, better-fitting products and product information, improved customer satisfaction, and a plan to expand the site’s community features.

Urban Outfitters

Christine Doobinin

Senior Buyer Decorative Home, Urban Outfitters