Case Study: Unilever achieves a 150% increase in purchase intent with Bazaarvoice

Unilever sees 150% increase in intent to purchase with UGC

Unilever, one of the world’s largest consumer products companies, wanted to use user-generated content (UGC) more effectively to build trust, improve purchase intent, and gather product feedback. Working with Bazaarvoice, Unilever used review and sampling capabilities to boost reviews across brands and better understand what customers wanted.

Bazaarvoice helped Unilever launch UGC-driven sampling and review programs, integrate customer feedback into marketing and product decisions, and amplify reviews across ads and product pages. The impact was significant: Simple Skincare shoppers who read reviews showed a 150% higher intent to purchase, review-led ads improved performance by 20–30%, and Bazaarvoice-powered sampling campaigns generated thousands of reviews, including 5,000 reviews from a Suave campaign.

Unilever

Jenna Spivak Evans

Innovation and Digital Capabilities Manager