Case Study: Turtle Wax boosts retail sales with Bazaarvoice

Turtle Wax boosts retail site sales 50% with Bazaarvoice

Turtle Wax, a global leader in car care products, faced the challenge of building relevancy and trust in its brand to increase sales, particularly through its retail partners. To address this, they partnered with Bazaarvoice to leverage user-generated content (UGC), specifically implementing Bazaarvoice Ratings & Reviews and Bazaarvoice Curations to collect more authentic customer feedback.

The solution enabled Turtle Wax to syndicate customer reviews and curated images across major retailer websites, significantly expanding their reach. This strategy enhanced their retailer relationships and provided valuable product insights. As a result of working with Bazaarvoice, Turtle Wax saw a 50% year-over-year sales increase on retail sites and generated over 1.3 million page views from this content.

Turtle Wax