Case Study: TTI Floor Care achieves improved customer experience and increased retail sales with Bazaarvoice

TTI increases PDP engagement with UGC

Techtronic Industries (TTI), maker of power tools and home-care brands like Ryobi, AEG Powertools and Vax, needed to stand out in a growing, cost‑focused market by shifting from product-first to customer-first thinking. The challenge was to give shoppers the authentic information and post-purchase support they rely on to make confident buying decisions and to differentiate from competitors who focus only on price.

TTI implemented a customer‑generated content strategy using Bazaarvoice Ratings & Reviews and Questions & Answers, syndicating reviews to retail partners and integrating data with Salesforce. The approach boosted on‑page engagement (about 10 seconds longer), reduced direct support needs through public Q&A, improved the customer experience, and drove increased sales in the retail channel.

TTI Floor Care

Pinkky Bhatia

Head of Digital