Case Study: TTI Floor Care boosts PDP engagement and sales with Bazaarvoice

TTI Floor Care boosts PDP engagement by 10 seconds with Bazaarvoice

The customer, TTI Floor Care, a manufacturer of power tools and floor care appliances, faced the challenge of standing out in a competitive industry dominated by major players focused solely on cost. To differentiate themselves, TTI sought to adopt a more customer-centric approach. They partnered with the vendor Bazaarvoice to implement its Ratings & Reviews and Questions and Answers services.

The solution from Bazaarvoice provided authentic user-generated content to give shoppers confidence. This included syndicating reviews to retail partner sites and using Q&A to reduce customer support needs. The results included an improved customer experience and a sales increase in the retail channel. TTI also measured a 10-second increase in engagement on product pages that featured the Bazaarvoice content.

TTI Floor Care