Case Study: The Seaweed Bath Co. achieves increased brand awareness and retail review coverage with Bazaarvoice Brand Edge

The Seaweed Bath Co. uses customer reviews to increase brand awareness and consideration

Seaweed Bath Co., founded in 2010 by a husband-and-wife team, makes nutrient-rich seaweed-based skin, hair, and personal-care products. As a young brand in a crowded category, it struggled to build awareness and consideration on retail e-commerce sites where shoppers heavily rely on authentic product reviews.

The company used Bazaarvoice Brand Edge to run sampling campaigns, engage advocates, collect and moderate customer reviews, and syndicate that content to a major retail partner. The program generated more than 100 reviews and placed review content on 96% of the brand’s product pages at the partner site, boosting shopper confidence, providing product insights, amplifying reach through social sharing, and helping drive retail sales and broader distribution.

The Seaweed Bath Co.

Kim Chisholm

CEO