Case Study: Molton Brown achieves a 43% conversion lift with Bazaarvoice

The Molton Brown team sees a 54% lift in revenue per visitor and a 43% lift in conversion rate when customers engage with reviews

Molton Brown, the luxury bath and body brand, faced a challenge selling fragrances online because customers couldn’t experience the scents in person. To recreate the in-store sensory experience and build shopper confidence, the company worked with Bazaarvoice and its Ratings & Reviews platform.

Bazaarvoice helped Molton Brown launch an omnichannel review strategy, including early access for VIPs, in-store QR codes, review incentives, and syndication across markets. The approach generated stronger launch buzz and measurable results, including a 43% conversion lift, a 54% increase in revenue per visitor, and 60% of reviews collected within the first month for Wild Mint & Lavandin.

Molton Brown

Alice Clarke

Global Digital Analyst