Case Study: The Container Store achieves increased review volume, more orders, and higher revenue with Bazaarvoice Ratings & Reviews

The Container Store Keeps Customers at the Center of Its Business with CGC

The Container Store, the nation’s leading retailer of storage and organization products, has long put customer experience at the center of its business. As shopping moved online, the company faced the challenge of capturing and amplifying customer feedback to improve products, inform vendors, and keep shoppers at the heart of decision-making.

The Container Store implemented Bazaarvoice Ratings & Reviews and used post‑interaction emails to drive review volume, then integrated that consumer content across the site, marketing, in‑store signage and catalogs. When review solicitation was paused, key metrics and sales fell; reinstating the program boosted review volume, impressions, average ratings, orders and revenue. Reviews also sparked product innovations (e.g., a popular tall shoe box), helped press vendors for fixes, and influenced 35% of in‑store buyers—demonstrating clear commercial and product benefits.

The Container Store

Patrick Burk

Customer Content Manager