Case Study: The Athlete’s Foot boosts conversion rates by 26% with Bazaarvoice

The Athlete's Foot conversion rate soars 26% in 3 months with Bazaarvoice

The Athlete’s Foot, an athletic footwear retailer in Australia and New Zealand, wanted to strengthen its digital presence and improve the online shopping experience with user-generated content. It turned to Bazaarvoice for Ratings & Reviews and review syndication to help shoppers find trustworthy product information and choose the right products online.

Bazaarvoice implemented Ratings & Reviews, review request emails, and Syndication, allowing The Athlete’s Foot to collect more feedback and distribute it across a large retailer network. The results were strong: the company gathered 8,000 reviews in one year, syndicated more than one million reviews on its site, achieved a 4.3/5 average rating, and increased conversion rates by 26% in the first three months.

The Athlete's Foot

Archie Pihier

Head of e-commerce and CRM