Case Study: Taking Shape boosts revenue and conversion with Bazaarvoice

Taking Shape boosts revenue and conversion in three months

Taking Shape, a Melbourne-based plus-size fashion label, wanted to better connect its strong social media presence and user-generated content with e-commerce. The brand needed a smoother way to move shoppers from social engagement into the buying journey, and chose Bazaarvoice Social Commerce to help improve its digital customer experience and guide purchases.

Bazaarvoice implemented Reveal, Showroom, Like2Buy, and Galleries in just one month, creating shoppable social experiences across Taking Shape’s website and social channels. The results were strong: Showroom drove a 43% CTR to product detail pages, Like2Buy delivered a 77% CTR in three months, and Galleries produced a 216% lift in conversion, a 15% lift in average order value, and a 58% lift in time on site.

Taking Shape

Stacey Crommelin

Head of Digital and Customer Engagement