Case Study: T2 achieves a 75% conversion increase with Bazaarvoice

T2 boosts conversions by 75% with Bazaarvoice

T2, a tea retailer, faced the challenge of increasing shopper confidence in new products while its physical stores were closed, making traditional product sampling impossible. To overcome this, they partnered with Bazaarvoice to implement a user-generated content (UGC) strategy using solutions like Bazaarvoice Galleries and Bazaarvoice Like2Buy.

The solution involved amplifying customer voices by displaying social media content on product pages and digital screens. This strategy provided powerful social proof and led to a significant increase in conversions and revenue. Specifically, Bazaarvoice helped T2 achieve a 75% increase in conversions on its Australian site, a 174% increase on its U.S. site, and a 77% increase on its European site.

T2