Case Study: Supercheap Auto achieves 32% higher conversion with Bazaarvoice customer reviews

Supercheap Auto increases conversion 32% with customer reviews

Supercheap Auto, a leading auto retailer, wanted to turn customer feedback into a stronger shopping experience and higher sales. Working with Bazaarvoice and its customer reviews solution, the company focused on responding to negative reviews to better engage shoppers and address concerns on product pages.

Bazaarvoice helped Supercheap Auto measure the impact of these responses, and the results were significant: shoppers who read a negative review with a Supercheap Auto response were 32% more likely to buy, revenue was 8% higher, and the company generated an additional $1.2M over five months. The feedback also helped improve products and product-page details, including updates to tin snip handles and clearer sizing specs for an O-ring set.

Supercheap Auto

Ashlie Henry

Customer Feedback Coordinator