Case Study: Sleep Revolution achieves a 35% sales lift and 50% fewer support calls with Bazaarvoice Connections

Sleep Revolution Leverages Insights Gained From Shopper Questions On Retail Partner Sites

Sleep Revolution is a leading manufacturer of mattresses and other comfort products and a top supplier on Walmart.com. Selling primarily through retail partners, the company struggled to engage end customers early in the purchase journey and had limited access to buyer data and public feedback—making it hard to improve support, inform R&D and marketing, and influence sales.

To address this, Sleep Revolution launched Bazaarvoice Connections on retail sites (starting with Walmart.com) to answer shopper questions and capture consumer sentiment. The brand saw a 35% increase in sales and a 50% reduction in customer support calls, and used the insights to create a Mattress Finder, clarify boxed-delivery messaging, refine target marketing (noting 80–85% of buyers were women), identify new selling cycles and product opportunities (including the VIVON line), and expand to Connections Premium to respond to reviews.

Sleep Revolution

Dorothy Schiller

Director of Marketing, Sleep Revolution