Case Study: Scotch-Brite achieves 400 reviews in 30 days with Bazaarvoice Conversations

Scotch-Brite Soaks Up Consumer Feedback With Bazaarvoice Conversations

Scotch‑Brite (3M New Zealand) needed to stand out in a competitive, low‑involvement grocery cleaning category dominated by private labels when launching its new Stay Clean product. The challenge was to drive trial and collect trusted consumer feedback that would encourage shoppers to try the innovation.

They added Bazaarvoice Conversations and ran a targeted sampling promotion with emails and site banners to invite reviews, generating nearly 400 reviews in 30 days with a 98% approval rate and a 4.2‑star average. The brand now uses this feedback to refine messaging and product improvements and plans to continue sampling campaigns to sustain engagement and review volume.

Scotch-Brite

Philippa Griffith

Brand Manager, Scotch-Brite™