Case Study: Saturn boosts reviews, conversion, and sales with Bazaarvoice

Saturn Online boosts conversions by 212% with Bazaarvoice

Saturn Online, a German electronics retailer, faced the challenge of needing to increase its online sales while reducing the workload required to manage consumer-generated content across its vast product catalog. To address this, they turned to the vendor Bazaarvoice and implemented its Ratings & Reviews platform.

Bazaarvoice's solution leveraged its network to syndicate reviews from brands, dramatically increasing review volume. This resulted in a significant boost to conversion rates and sales; for example, visitors who interacted with reviews were 212% more likely to make a purchase. Additionally, Bazaarvoice's moderation services reduced Saturn's internal workload while providing valuable customer insights.

Saturn Online