Case Study: S Group drives more review volume and boosts customer engagement with Bazaarvoice

S Group drives 17% of in-store revenue influenced by reviews with Bazaarvoice

The customer, S Group, a Finnish retail co-operative, faced the challenge of increasing online review volume across its multitude of retail brands. To address this, they partnered with the vendor Bazaarvoice for its Ratings and Reviews solution.

Bazaarvoice implemented a tailored solution that utilized S Group's extensive offline and online loyalty card sales data to drive review requests. This strategy significantly increased customer engagement and provided deep product insights. The results were substantial, with data revealing that 17% of all in-store revenue purchases were influenced by online reviews. Additionally, the fresh user-generated content improved the company's SEO and search visibility.

S Group