Case Study: Rossignol achieves higher conversion rates with Bazaarvoice

Rossignol increased its conversion rate with customer reviews

Rossignol, the ski and outdoor brand, was looking to adapt to changing shopping habits by strengthening direct consumer relationships through e-commerce and its European stores. To better understand customers and personalize the brand experience, Rossignol worked with Bazaarvoice to collect and share product reviews, ratings, and recommendations across its channels.

Bazaarvoice helped Rossignol automate review collection, moderate user-generated content, and manage feedback from shoppers, retailers, and athletes. The result was a steady flow of authentic reviews that supported product improvement, gave buyers more confidence, and helped increase conversion rates and turnover; Rossignol also noted average retailer test scores of 4.5 for some products.

Rossignol

Sophie Bolarin

CRM Manager