Case Study: Andi-Co achieves more review volume and stronger SEO with Bazaarvoice

Review syndication helps Andi-Co partners boost review volume

Andi-Co Australia, a distributor of premium European household and commercial appliances, needed a way to amplify user-generated content and improve SEO because it sells through retail partners rather than directly online. Working with Bazaarvoice, Andi-Co used review syndication and Bazaarvoice Insights to help shoppers research high-end products like Falcon and Liebherr before buying in store.

Bazaarvoice helped Andi-Co syndicate reviews to retailer sites, run review-collection promotions, and engage customers through Q&A and social content. In just over a year, Andi-Co gathered more than 1,400 reviews, including 1,000+ for Falcon and 400+ for Liebherr, with Falcon seeing 690x more reviews on retailer sites. Bazaarvoice also helped drive stronger trust, better Google visibility, and online-to-offline buying behavior, with about 70% of buyers researching online before purchasing.

Andi-Co

Robin Werth

Marketing Manager