Case Study: CheapCaribbean.com achieves 123% higher conversion with Bazaarvoice Ratings & Reviews

Review-Reading Travelers Convert 123% Higher At Cheapcaribbean.Com

CheapCaribbean.com is an online travel broker specializing in all-inclusive Caribbean vacations, where shoppers typically make highly researched purchase decisions about destinations, hotels, and itineraries. To boost engagement and help travelers convert, the company sought a way to surface authentic customer feedback at the point of decision.

CheapCaribbean implemented Bazaarvoice Ratings & Reviews and sent a past-purchase email that generated over 8,000 reviews in two weeks. In a seven-week analysis, visitors who engaged with reviews converted 123% higher than those who didn’t, drove 20% of order revenue, had a 10% higher average order value, and produced a 144% lift in revenue per visit—additionally spending 76% more time on site and viewing 42% more pages per session.

CheapCaribbean.com