Case Study: Rebel achieves a 78% increase in conversion with Bazaarvoice

Rebel sees a 78% increase in conversion with Bazaarvoice

Rebel, Australia’s leading sporting and leisure retailer, wanted to use user-generated content more strategically to improve online shopping confidence and guide business decisions. Working with Bazaarvoice, the company expanded beyond basic customer reviews to strengthen its reviews strategy across its e-commerce site and product pages.

Bazaarvoice helped Rebel syndicate reviews from brand partners like Nike, surface expert staff reviews, and collect early reviews for new products. As a result, Rebel saw a 78% increase in conversion for products with reviews, while gaining faster review coverage and stronger trust for its own and partner brands.

Rebel

Ben Anderson

Head of e-commerce