Case Study: Intuit achieves 5X more ProAdvisor referrals with Bazaarvoice Ratings & Reviews

Quickbooks Proadvisors® With Reviews Get 5X More Referrals

Intuit, maker of QuickBooks, runs the Find-a-ProAdvisor site where small business owners search for certified QuickBooks experts (ProAdvisors). Because ProAdvisors can’t pay for placement, users had difficulty choosing among similarly listed advisors and Intuit sought a way to surface trusted, qualified professionals.

In August 2008 Intuit added Bazaarvoice Ratings & Reviews and encouraged ProAdvisors to solicit client reviews. Within months advisors with reviews received more than five times (555%) the click-throughs of those without reviews; Regular ProAdvisors with reviews even outperformed higher-ranked Advanced ProAdvisors without reviews, and review volume proved more influential than star rating in driving clicks.

Intuit