Case Study: LG Electronics achieves 400% more reviews, increased website traffic and higher sales with Bazaarvoice

Proactive Approach To Reviews Sparks Customer Conversations, Driving Traffic And Sales To LG’s Website

LG Electronics, a global consumer electronics manufacturer, faced a challenge: because most sales happen through third-party retailers, customer feedback and reviews were largely posted off-site, leaving LG with low review volume on its own website and limited direct insight into customer experience. The company partnered with Bazaarvoice to overcome this barrier, engage customers directly, and drive traffic and sales through authentic ratings and reviews.

Bazaarvoice implemented a post-registration email (PRE) program—inviting customers to review products and enter a competition for an LG Smart TV—supported by multi-channel promotion. In under two months this drove visits to LG’s review pages up 112%, review readership up 114%, and review submissions nearly 400%; PRE open rates reached 51% (vs a 30% benchmark), click-throughs topped 15%, and review conversion from PRE hit 10%, resulting in stronger website traffic, higher “Where to Buy” conversions and actionable customer insights.

LG Electronics

Dave Cottrell

Digital & Social Marketing Manager, LG Electronics