Case Study: Emma Bridgewater achieves 79% of customer review volume and a 39% conversion increase with Bazaarvoice

Post-Interaction Email Drives 79% Of Customer Review Volume

Emma Bridgewater, a British pottery retailer, wanted to capture and share its customers’ enthusiasm online to drive more sales. After launching onsite reviews in December 2010, the company’s challenge was to sustain high review volume and turn customer passion into persuasive site content.

Emma Bridgewater paired Bazaarvoice Ratings & Reviews with a robust post‑interaction email (PIE) program, emailing buyers two weeks after purchase to request feedback. In the first eight months PIE generated 79% of the review volume (about 4,000 reviews), helped maintain a 4.9 average product rating, and contributed to a 39% increase in product‑page conversion.

Emma Bridgewater

Jamie De Cesare

Web Manager, Emma Bridgewater