Case Study: Plenty increases brand trust and product awareness with Bazaarvoice

Plenty increases awareness of its high quality products with Bazaarvoice

Plenty, the leading kitchen paper brand, needed a way to reinforce its premium quality and prove good value in a competitive household cleaning category. It partnered with Bazaarvoice and used the Ratings and Reviews solution to surface authentic shopper feedback on its website, helping consumers trust the product beyond brand messaging.

With Bazaarvoice, Plenty increased review volume through always-on collection tactics and used consumer insights to improve products and marketing. The feedback helped inspire innovations like Handy Towels and shape campaigns for new audiences such as pet owners, while Bazaarvoice’s support team helped Plenty respond quickly and keep its UGC program effective.

Plenty

Leanne Mcleod

Brand Manager