Case Study: Pillow Talk achieves higher trust and conversion with Bazaarvoice

Pillow Talk grows reviews to 113,000 and boosts orders 144% with Bazaarvoice

Pillow Talk, one of Australia's largest bedding and homeware specialists, faced a significant trust gap on its product pages due to a lack of customer reviews. With fewer than 1,000 reviews and an average rating of 3.4 stars, potential online customers were hesitant to purchase items they couldn't physically assess, leading to cart abandonment and friction in new markets. They partnered with Bazaarvoice to address this challenge.

Bazaarvoice helped Pillow Talk build an active feedback system by implementing post-purchase email campaigns to generate authentic reviews and establishing a disciplined process for responding to negative feedback. This solution scaled their review volume to over 113,000 and boosted their average rating to 4.8 stars. The partnership with Bazaarvoice resulted in a 144% increase in orders from shoppers who interacted with the reviews, improved search visibility, and reduced product returns.

Pillow Talk