Case Study: Petmate boosts review volume and conversion with Bazaarvoice

Petmate boosts review volume 380% with Bazaarvoice

Petmate, a provider of pet products, faced the challenge of standing out in the digital marketplace and improving its products by collecting more user-generated content. To address this, they partnered with Bazaarvoice to leverage solutions for ratings, reviews, and sampling to showcase product quality and gather consumer insights.

Bazaarvoice implemented several solutions including review syndication, In-Mail and Multi-Product Submission tools, and a targeted Sampling program. This strategy resulted in a 380% increase in review submission rates and the syndication of over 8,500 reviews across 50+ retailers. Petmate also saw a 17% increase in pageviews, a 185% increase in conversion, and a 157% increase in revenue per visitor following a sampling campaign.

Petmate