Case Study: Petmate achieves higher review volume, retail sales and product innovation with Bazaarvoice

Petmate accelerates review collection with sampling

Petmate, the maker of brands like Chuckit, JW and Vittles Vault, faced the challenge of standing out in the digital aisle and helping shoppers feel confident buying pet products—especially for health, high‑price or repeat‑use items—while continuing to gather product insights to drive improvement. With consumers increasingly relying on peer reviews and Q&A, Petmate needed a scalable way to build trust and inform purchase decisions.

Petmate used Bazaarvoice solutions—Ratings & Reviews, Questions & Answers, TryIt Sampling and Connections—plus tactics like In‑Mail and Multi‑Product Submission and review syndication to retail partners. The program generated 8,500 reviews across 50+ retailers, a 380% jump in submission rate after enabling In‑Mail/Multi‑Product (now two‑thirds of volume), and TryIt sampling drove a three‑month lift of +17% pageviews, +185% conversion and +157% revenue per visitor, all achieved with a small dedicated team.

Petmate

Chad Siegert

Director of Consumer Marketing