Case Study: Petco achieves higher conversion and revenue with Bazaarvoice

Petco lifts revenue per visitor 15% with Bazaarvoice

Petco, a leading pet specialty retailer, faced the challenge of addressing the high level of consideration pet parents put into their purchasing decisions. To help shoppers find the perfect product, they partnered with Bazaarvoice to leverage user-generated content.

Bazaarvoice implemented its Ratings & Reviews and Questions & Answers solutions. This strategy resulted in significant measurable impacts: visitors who engaged with reviews saw an 8% higher conversion rate and a 15% higher revenue per visitor. The volume of reviews directly influenced sales, with products having just one review seeing a 20% higher conversion rate. Bazaarvoice's network also enabled syndication, which accounted for nearly 80% of Petco's total review volume.

Petco