Case Study: Petco boosts conversions and SEO traffic with Bazaarvoice product sampling

Petco boosts sampled product revenue 48% with Bazaarvoice

Petco, a major pet health and wellness retailer, sought to increase review volume, review quality, and SEO traffic for its private-label and seasonal products. The company partnered with Bazaarvoice and its suite of user-generated content solutions to address this challenge.

Bazaarvoice implemented its Spotted product sampling program for Petco. The solution generated a 405% increase in review volume and led to a 48% increase in revenue per visit for sampled products, driven by a 28% higher conversion rate. The program also significantly boosted Petco's organic search rankings and traffic.

Petco