Case Study: Parachute achieves 35% higher click-through rate with Bazaarvoice

Parachute increases click-through rate by 35%

Parachute wanted a better way to engage returning customers and improve the performance of its advertising, since static, brand-created imagery was not driving the same engagement as user-generated content (UGC). Using Bazaarvoice, Parachute set out to collect and display customer photos and social content that showed how people styled its home décor products in real life.

Bazaarvoice helped Parachute bring UGC into its marketing mix through content discovery and display tools, giving the brand fresh consumer-sourced creatives for retargeting and other campaigns. The result was a 35% higher click-through rate and a 60% lower cost-per-click, with Bazaarvoice helping Parachute generate stronger engagement and more conversion from its ads.

Parachute

Luke Droulez

CMO