Case Study: Pacifica Beauty boosts review volume and recency with Bazaarvoice ReviewSource

Pacifica Beauty collects 2,000+ reviews with Bazaarvoice

Pacifica Beauty, a manufacturer of vegan health and beauty products, needed to increase the volume, product coverage, and recency of reviews on its own site and on its retail partners' sites. To meet this challenge, they partnered with Bazaarvoice and implemented its ReviewSource service.

The Bazaarvoice solution used the Influenster community to organically collect reviews. This resulted in Pacifica Beauty gathering over 2,000 new reviews across nearly 200 products within months, which were then syndicated to 12 retail partners. The program fueled an 8% increase in total review volume and provided fresh content to keep reviews recent, boosting consumer confidence and sales.

Pacifica Beauty