Case Study: OneDirect achieves a 45% conversion lift and 24% organic search growth with Bazaarvoice Ratings & Reviews

Onedirect Breaks New Ground By Integrating Bazaarvoice Reviews And SEO Solutions Into A B2B Environment

Onedirect, France’s leading seller of business telephone equipment, wanted to expand across Europe but faced the B2B-specific challenge of generating enough customer reviews and online conversations to drive sales and visibility. With a relatively narrow product range and primarily business buyers, the company needed a scalable way to collect and display trustworthy customer feedback.

Onedirect implemented Bazaarvoice Ratings & Reviews and SEO best practices — using Post‑Interaction Emails to solicit feedback and embedding reviews across product pages, catalogs and marketing. The program yielded 150–200 reviews for top products, lifted conversion rates by 45% for visitors interacting with reviews (Sept–Nov 2011), increased natural search traffic by 24% within three months, boosted product page views 15%, and improved customer service responsiveness and supplier relations.

OneDirect