Case Study: Oliver Bonas achieves a 188% conversion lift with Bazaarvoice

Oliver Bonas sees a 188% conversion lift with visual and social content

Oliver Bonas, the retailer, wanted a better way to help shoppers visualize products online and overcome the limits of traditional product photos. Working with Bazaarvoice, the company used visual and social user-generated content to show real-life examples of products, especially across fashion, accessories, and jewellery.

Bazaarvoice implemented tools including Bazaarvoice Galleries and Like2Buy to collect, display, and make social content shoppable across the website and Instagram. The results were strong: visitors engaging with UGC spent 176% more time on site, converted 188% more, and generated a 26% higher average order value, while Oliver Bonas also streamlined social workflows and gained clearer reporting insights.

Oliver Bonas

Alice Lewin-Smith

Digital Marketing Manager