Case Study: Oliso achieves rapid retail sales growth and a customer-driven product revival with Bazaarvoice

Oliso sees a boost in retail coverage and sales by letting customers inform product innovation

Oliso, a San Francisco maker of smart home appliances, reinvented ironing with a self‑levitating iron designed by founder Ehsan Alipour to make ironing safer and easier. Despite the innovation, early retail sales lagged because the new feature couldn’t be conveyed on packaging—customers needed to see and try it—so Oliso faced the challenge of raising awareness and proving product value to both consumers and retailers.

Oliso responded by soliciting user feedback at quilting events, redesigning models based on customer suggestions, and amplifying authentic voice with Bazaarvoice Ratings & Reviews and Questions & Answers. The brand collected nearly 2,000 reviews in four days and now has over 40,000 in‑channel reviews across 18 retailers (distributed on a 6,000+ site network), actively engages with customers, and has seen retail sales jump from a few irons a week to dozens a day at one store—up $40,000 in weeks—while gaining broader retail coverage and passionate advocates.

Oliso

Kyle Koenig

Director of Business Development