Case Study: Officeworks achieves higher conversions with Bazaarvoice ratings and reviews

Officeworks enhances the customer journey with ratings and reviews

Officeworks, the office products retailer, wanted to understand how user-generated content like ratings and reviews affected shopper behavior on its website. Working with Bazaarvoice, Officeworks tested thousands of product pages to measure the value of first reviews and star ratings, aiming to see whether they improved conversion and helped customers choose the right products.

Bazaarvoice helped Officeworks use ratings and reviews across product pages, category pages, and search results. The tests showed that when a product received its first review, conversion rate increased, and displaying star ratings on category pages boosted purchase intent, cart additions, and orders. Officeworks also found that incorporating ratings into search rankings lifted conversions, while its review program now supports SEO, discovery, and customer retention across the journey.

Officeworks

Steve Healy

E-Commerce Manager